JA Marketing Principles 2

JA Marketing Principles curriculum cover

High School
Classroom Based

Pillars of Student Success
Entrepreneurship High Entrepreneurship
Work Readiness High Work Readiness
Financial Literacy Moderate Financial Literacy
JA Marketing Principles 2, part of the JA High School Experience courses, is a one-semester teacher-led course in which high school students learn about marketing in the world around them and potential careers in the field. Volunteers engage with students through a variety of activities that includes subject matter guest speaking and coaching or advising for case study and project course work.

Students will:

Learn the necessary concepts applicable to state and national educational standards.

Apply these standards-based concepts to the real world.

Synthesize elective concepts through cumulative, tangible deliverables (projects).

Analyze a business situation or principle through the use of a case study.

Demonstrate the skills necessary for future career pathway success.

Program Concepts

Brand image, Budget, Building relationships, Competitive analysis, Changing retail, Discussion guides, E-commerce, Executive summary, How to find a job, Interviews, Job applicants, Listen and take notes, Market research, Market research process, Market snapshot, Market strategy, Marketing and business occupations, Marketing career categories, Marketing objectives, Marketing plan, Metrics, Mission statement, Observations, Online advertising, Online presence, Online shopping habits, Positioning, Problem solving steps, Product description, Purpose of a marketing plan, Qualitative research, Quantitative research, Reasons for marketing plans, Recruiters, Retail locations, Retail marketing, Sales jobs, Sales careers, Sales department, Sales staff, Sales training, Search engine optimization, Secrets of success, Selling, Situational analysis, 6 steps of market research, SMART marketing objectives, Social media, Sources of quantitative information, Store success, SWOT analysis, Target market, The role of marketing, The size of marketing companies, Types of retail, Ways to influence sales, Websites and content

Skills Students Learn

  • Analyze a real world situation
  • Apply ideas to real life situations
  • Apply information to real world situations
  • Compare and contrast
  • Complete a job search
  • Complete research
  • Create a budget
  • Define a problem
  • Evaluate information
  • Participate in an interview
  • Participate in discussions
  • Present to groups
  • Research information
  • Research using the Internet
  • Role play in a business situation
  • Self evaluate
  • Self reflection
  • Think creatively
  • Think critically
  • Work in groups
JA High School Experience Overview

Alignment with State and National Standards

Scope and Sequence

Junior Achievement learning experiences cover financial literacy, career and work readiness, and entrepreneurship. Our extensive scope and sequence helps explain how our programs cover these subjects at various grade levels.

Request a Presenter to Teach Curriculum

A Junior Achievement Volunteer teaches students
Junior Achievement lessons are delivered by volunteers from the community. These presenters are prepared by JA to facilitate engaging learning activities that focus on financial literacy, work and career readiness, and entrepreneurship. This results in an enriched learning experience that helps students make the connection between what they learn in school and the world outside the classroom.

Steps to Request a Presenter

1) Request Info

Once you’ve decided to have a JA volunteer in your classroom, fill out the form on this website. You will receive information on next steps.

2) Pick Schedule

You will be able to coordinate a schedule that works for your class either online or in conjunction with a JA representative.

3) Meet Presenter

Once a volunteer is identified for your class, JA will connect you with the presenter to discuss roles, expectations, and logistics.

4) Empower Students with Standards-Based Education

After all details are in place, the JA volunteer will deliver lessons to your students either virtually or in-person.

Request Information about this Learning Experience

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