JA Marketing Principles 2
, part of the JA High School Experience courses, is a one-semester teacher-led course in which high school students learn about marketing in the world around them and potential careers in the field. Volunteers engage with students through a variety of activities that includes subject matter guest speaking and coaching or advising for case study and project course work.
Learn the necessary concepts applicable to state and national educational standards.
Apply these standards-based concepts to the real world.
Synthesize elective concepts through cumulative, tangible deliverables (projects).
Analyze a business situation or principle through the use of a case study.
Demonstrate the skills necessary for future career pathway success.
Brand image, Budget, Building relationships, Competitive analysis, Changing retail, Discussion guides, E-commerce, Executive summary, How to find a job, Interviews, Job applicants, Listen and take notes, Market research, Market research process, Market snapshot, Market strategy, Marketing and business occupations, Marketing career categories, Marketing objectives, Marketing plan, Metrics, Mission statement, Observations, Online advertising, Online presence, Online shopping habits, Positioning, Problem solving steps, Product description, Purpose of a marketing plan, Qualitative research, Quantitative research, Reasons for marketing plans, Recruiters, Retail locations, Retail marketing, Sales jobs, Sales careers, Sales department, Sales staff, Sales training, Search engine optimization, Secrets of success, Selling, Situational analysis, 6 steps of market research, SMART marketing objectives, Social media, Sources of quantitative information, Store success, SWOT analysis, Target market, The role of marketing, The size of marketing companies, Types of retail, Ways to influence sales, Websites and content
Skills Students Learn
- Analyze a real world situation
- Apply ideas to real life situations
- Apply information to real world situations
- Compare and contrast
- Complete a job search
- Complete research
- Create a budget
- Define a problem
- Evaluate information
- Participate in an interview
- Participate in discussions
- Present to groups
- Research information
- Research using the Internet
- Role play in a business situation
- Self evaluate
- Self reflection
- Think creatively
- Think critically
- Work in groups