JA Marketing Principles 1
, part of the JA High School Experience courses, is a one-semester teacher-led course that introduces high school students to marketing and some basic marketing techniques. Volunteers engage with students through a variety of activities that includes subject matter guest speaking and coaching or advising for case study and project course work.
Learn the necessary concepts applicable to state and national educational standards.
Apply these standards-based concepts to the real world.
Synthesize elective concepts through cumulative, tangible deliverables (projects).
Analyze a business situation or principle through the use of a case study.
Demonstrate the skills necessary for future career pathway success.
Brand loyalty, Business ethics, Buying decision process, Changing prices, Class action, Competition, Competitive analysis, Consumer information searches, Culture, Cultural differences, Data mining, Ethics, E-commerce, Flowcharts, Global marketing, Global marketing strategies, Level of involvement, Level of risk, Life of a product, Manufacturing capacity, Market segments, Marketing accuracy, Marketing adaptation, Marketing and distribution channels, Marketing around the world, Marketing careers, Marketing messages, Marketing mix, Marketing position, Meaningless messages, Misleading messages, Media choices, Motivation, MSRP, Online information, Personas, Personally identifiable information, Planned obsolescence, Positioning, Price, Price range, Price war, Primary research, Primary sales, Privacy policies, Product adaptation, Product categories, Product development, Product placement, Promotion, Promotional activities, Purchase decisions, Purchase related research, Questionable claims, Reevaluate data, Seal of approval, Secondary research, Segmentation, Seven marketing functions, Slogan, Sociocultural factors, Sponsored content, Stakeholder, Stakeholder engagement, Technology and global marketing, The 4 Ps, Tools in international markets, Types of market segmentation, Value proposition, What is marketing
Skills Students Learn
- Analyze information
- Analyze real world situations
- Apply information to real world situations
- Compare and contrast
- Create and give a presentation
- Define a problem
- Evaluate information
- Make decisions
- Participate in a discussion
- Propose a solution
- Research information
- Role play a real world situation
- Self evaluate
- Think creatively
- Think critically
- Use data to inform decisions
- Work with peers